Guide to exciting, memorable and effective activations
Photo Experiences x Ripple Effect (photoexperiences.ca) is the sister company of Ripple Effect Marketing (www.rippleeffectmarketing.ca). We have been in the Canadian Experiential Marketing space for 10+ years. We have represented clients such as: Pedigree, Pandora, Nike, Converse, Canada Pure, ArmorAll and many other exciting brands. Our team of creators design exciting, engaging and memorable events. Through thoughtful design, our designers will draw inspiration from the world around them; ultimately transporting your consumers to spaces you can only imagine.
Understanding your consumer and create a memorable concept:
Consumer activations are all about creating a memorable experience for your target audience. It's about engaging them on an emotional level and connecting with them on a personal level. Experiential marketing is one way to do this. By creating an event that is designed to appeal to your target consumer, you can attract them to your space and create a lasting impression. When done correctly, consumer activation can be an immensely powerful marketing tool. It can help you build brand awareness, create loyalty, and drive sales. If you're looking to connect with your target consumers in a meaningful way, consumer activation should be at the top of your list.
Don't just sample, let's make memories together
Samples are one of the oldest and most effective marketing tools around, but too often they're used in a forgettable way. Why not take your sampling game up a notch by creating a memorable experience for your customers? A photo booth is a great way to get them laughing and engaged with your brand. Plus, they'll walk away with a physical reminder of the good time they had. If a photo booth isn't quite right for your brand, think about other ways to make your sampling event fun and memorable. What about giving away branded items that your customers will actually use? Something functional like a reusable water bottle or shopping bag is always appreciated. And if you really want to stand out, go for something unique like a custom-made keychain. Whatever you do, just make sure your customers leave with something they'll remember you by.
Frequency matters - Be visible at all the summer events
Connection. It's what we all crave. And in today's constantly-connected world, it's easier than ever to find. But when it comes to building connections with customers, there's still one important rule to follow: frequency matters.
Think about it this way. How many times have you seen a commercial for a product and thought to yourself, "I need that!" only to forget about it by the time you got to the store? Or how often have you scrolled past an ad on social media and thought, "Hmm, that looks interesting," only to never click on it? The answer is probably "plenty of times." And that's because it takes someone seeing your brand multiple times before they make the connection.
So if you want to make sure your customers remember you, be sure to attend several events this summer. Make a consistent effort to show up and be visible at the places your target audience frequents. And most importantly, have fun! Connection starts with a genuine human interaction, so take advantage of the summer weather and good vibes to build rapport with potential customers. Who knows, they just might become lifelong fans.
Let us create an amazing activation for you that transports your customers and your brand. Reach out to us anytime